web design :: art direction :: concept development

Selling 'The world's most powerful console' necessitated a huge divergence from Microsoft's standardized methodologies. Customizing the messaging to appeal across audience sectors, specifically to High Value Gamers, paid off. Creating an immersive experience that drives users through learning experiences veiled in story and thrill, paid off. Streamlining the purchase paths, paid off. The device blew away sales expectations and we were asked to help up the fading One S sales. Visit the slim site via xbox.com.