art direction :: concept development :: content pitches :: content creation :: social media

Female Fueled / Prism / 20|20 / #DrivesChangeLives :: Our directive was to help change the face of Uber in the Pacific Northwest. Our outlook was dreary— horrific stories in the media and #DeleteUber. And our client was indecisive. Much of what we pitched never came to light. We branded and rebranded our initiatives, evolving our content concepts across messaging that varied drastically, beginning as a women’s campaign, moving into a push for inclusivity and reactionism, and then taking shape as a hashtag driven campaign, harnessing users to help tell stories.