brand identity :: creative direction

I lead the development of brand identity and expression systems for Microsoft's biggest product portfolios. Joining forces with our strategy, product, and business partners, I ensure our visual systems embody the mission and principles of Microsoft—while being true to the attributes that make our products and their audience unique. I create documentation for our brand systems that elucidates and embodies who we are, what we say, how we look, and most importantly, why we’re driven to create the way we do. Then I guide the agencies and teams that create work on behalf of Microsoft, ensuring we inspire brand love by telling compelling stories that connect the product experiences and business outcomes our customers love to the brand that they trust.

Check the links in the footer on this page for my most recent branding work.